Real Estate Market in Wesley Chapel and Tampa Bay Florida

Real estate professionals increasingly are using "cross marketing" strategies to sell unique, upscale properties. Some are inviting famous authors or artists as guests, while others use displays of fancy clothes, art, jewelry and cars to lure affluent buyers. In some situations, the open house becomes a charity event. Rather than bombard high-end buyers with traditional sales tactics, these professionals create a fun atmosphere that generates a buzz about the property. "When you combine the soiree with business networking, there's no limit to what you can do," says Grace Price, a publicist and event planner.

Source: Unique Homes (03/01/05); Martin, Jennifer
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